CHICAGO - Want a perfect red-ripe tomato? A suburban Chicago company has got one . . . with just a minor gene alteration." />
CHICAGO - Want a perfect red-ripe tomato? A suburban Chicago company has got one . . . with just a minor gene alteration." /> Calgene-Fresh To Sell Perfect Ripe Tomatoes <b>By Jim Kir</b><br clear="none"/><br clear="none"/>CHICAGO - Want a perfect red-ripe tomato? A suburban Chicago company has got one . . . with just a minor gene alteration. | Adweek Calgene-Fresh To Sell Perfect Ripe Tomatoes <b>By Jim Kir</b><br clear="none"/><br clear="none"/>CHICAGO - Want a perfect red-ripe tomato? A suburban Chicago company has got one . . . with just a minor gene alteration. | Adweek
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Calgene-Fresh To Sell Perfect Ripe Tomatoes By Jim Kir

CHICAGO - Want a perfect red-ripe tomato? A suburban Chicago company has got one . . . with just a minor gene alteration.

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Calgene-Fresh is getting set to market branded vegetables that are just about as perfect as you can get them. Now all they have to do is convince consumers to pay a little more for them.
In what will likely be the next big thing to hit the produce section, Calgene is getting set to sell gene-altered organic tomatoes to grocers. The idea is to obtain the freshest, ripest vegetable on the shelf.
McConnaughy Stein Schmidt Brown was picked by the company to handle the marketing and advertising for the brand.
Copyright Adweek L.P. (1993)