Calgene-Fresh is getting set to market branded vegetables that are just about as perfect as you can get them. Now all they have to do is convince consumers to pay a little more for them.
In what will likely be the next big thing to hit the produce section, Calgene is getting set to sell gene-altered organic tomatoes to grocers. The idea is to obtain the freshest, ripest vegetable on the shelf.
McConnaughy Stein Schmidt Brown was picked by the company to handle the marketing and advertising for the brand.
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