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Calendar Of Events

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What Separates the Best From the Rest

Minneapolis, June 2

In this workshop, author and agency consultant Tim Williams will explore what America's most successful agencies do differently. These are the agencies that do the best work and attract a steady flow of new business. It will be of particular value to department heads and those with some supervisory responsibilities. For more information about this 4A's event, to be held at Campbell Mithun, e-mail Cecilia Graham at cecilia@aaaa.org or visit www.aaaa.org/eweb/upload/events/060206TWN.pdf.



VCU Adcenter Executive Education Program

Richmond, Va., June 5-9

This program will provide creative directors with intensive management training. Some of the ad industry's top luminaries will lead programs and workshops. Topics include keeping groups motivated and inspired, improving recruiting and hiring practices, selling ideas to clients, the value of media-neutral thinking, and understanding a client's mindset. For more info, e-mail Ashley Sommardahl at asommardahl@vcu.edu or visit www.adcenter.vcu.edu/execed.



Financial Services Marketing Luncheon

New York, June 6

Speakers including Nancy Friedman of Visa, Giunero Floro of Ameriprise Financial Services and Nick Utton of E*Trade will discuss changing markets, mergers, new media, retirement and other issues. This event, presented by USA Today and The Advertising Club, will be held at the New York Athletic Club. For more information, call (212) 533-8080, ext. 210, or visit www.theadvertisingclub.org.



38th Annual EFFIE Awards Gala

New York, June 7

The EFFIE Awards, presented in 33 countries worldwide, honor effectiveness in marketing communications. This year, the selection of the best in show honor will occur on the day of the EFFIE Awards ceremony. The New York American Marketing Association will host this event at the Marriott Marquis. For more info, call (212) 687-3280, ext. 222, or visit www.effie.org/gala.



ARF Audience Measurement Symposium

New York, June 20-21

This Advertising Research Foundation symposium will provide perspectives on the alternative new measurement solutions required for the changing media landscape. This event will be held at the Millennium Broadway Hotel. For more info, visit www.thearf.org. Please send calendar listings to Diana Lee at dlee@adweek.com.



Art & Technique of the American Commercial

New York, June 8

The 15th Annual Association of Independent Commercial Producers Show, to be held at the Museum of Modern Art, will feature winning commercials in various craft categories. The black-tie event will include a cocktail reception and buffet dinner. For more info, call (212) 929-3000 or visit www.aicp.com.



AAF National Conference 2006

San Francisco, June 11-13

Now that consumers control more content, how will you reach them? Learn how to take advantage of blogs, podcasts and other emerging technologies and how you can use them to make print, TV and radio even more powerful. Join the American Advertising Federation at the Hyatt Regency Embarcadero for keynotes and professional development workshops. For more information, visit www.aaf.org/calendar.



CAUSE MARKETING FORUM

New York, June 13

Marketers will learn how to "do well by doing good" at this fourth-annual conference hosted by Cause Marketing Forum. Speakers include execs from The Home Depot, Cone Inc., InterContinental Hotels and Toys for Tots. This event will be held at the Marriott Marquis. For more info, call (914) 921-3914, email info@causemarketingforum.com or visit www.causemarketingforum.com.



Marketing Panel Discussion: The Breakaway Brand

New York, June 13

Looking at what differentiates brands such as Apple, Starbucks, Target and JetBlue from the pack, Arnold president and CEO Fran Kelly will lead a discussion on the insights behind some of the world's most recognizable and successful brands. Panelists include Roger Adams of The Home Depot, Lisa Baird of the National Football League and Jerry Shereshewsky of Yahoo. This event, organized by the New York American Marketing Association, is hosted by Time. For more information, call (212) 687-3280, ext. 228, or visit http://www.nyama.org/calendar/events/breakawaybrands.cfm



ARF Audience Measurement Symposium

New York, June 20-21

This Advertising Research Foundation symposium will provide perspectives on the alternative new measurement solutions required for the changing media landscape. This event will be held at the Millennium Broadway Hotel. For more info, visit www.thearf.org.



Hollywood and Games Summit

Beverly Hills, Calif., June 27

Celebrate the collaboration between film and video games. Business and creative visionaries from both industries will address synchronized production, how to pitch to the other side, capturing the movie feel in games, sharing marketing buzz and cross-pollinating production techniques. This event is hosted by The Hollywood Reporter and Game Developers Conference. For more info, call (646) 654-7268 or e-mail conferences@vnubusinessmedia.com.



What Teens Want

New York, July 13

Teenagers spent over $158 billion in 2005 and are expected to spend $205 billion in 2008. This event focuses on marketing and selling to teens using music, film, TV, sports and media. Join brand-marketing executives and youth culture experts. This event is hosted by Adweek, Brandweek, Mediaweek, Billboard, The Hollywood Reporter, Sporting Goods Business and Action Sports Retailer. For more info, call (646) 654-7268 or e-mail conferences@vnubusinessmedia.com.



innovation through collaboration: Brand-Building Through Entertainment & New Media

Los Angeles, July 13-14

Learn about marketing opportunities, customized media content, product placement, events and sponsorships. This event, hosted by the University of Michigan's Yaffe Center at the Ross School of Business and the Advertising Research Foundation, will be held at the Pacific Design Center. For more info, visit www.thearf.org.



2006 Account Planning Conference

Miami, July 24-26

This 4A's event will be held at Loews Miami Beach Hotel. For more information, call Michelle James at (212) 850-0735 or e-mail aaaaconferences@aaaa.org.