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BBDO Atlanta’s new vice chairman and executive planning director, Mike Teasdale, views account planning as “simple, not complicated.
“It’s about the ”tion,’ ” he said. “It’s about information, inspiration and evaluation. It’s just ‘know everything, inspire the creative team, and make sure you evaluate what’s come out.’ “
Teasdale, 36, joined the Omnicom Group agency last week as lead planner on the $430 million Cingular Wireless account, a new post. Overseeing four staffers on the business, he reports to BBDO Atlanta president and CEO Chris Hall.
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