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CHICAGO/MARCH 25
The Creative Exchange unit of the Chicago Association of Direct Marketing offers a program on "Leveraging General Advertising to Give Direct Marketing More Punch." The luncheon is at Reza's, beginning at 11:30 a.m. For info, call (312) 670-2236.

MINNEAPOLIS/MARCH 26
The Art Directors/ Copywriters Club of the Twin Cities welcomes Steve Bautista of Ingalls Advertising in Boston. The event is at Parallel Productions, beginning at 5:30 p.m. For info, call (612) 338-0177.

CHICAGO/MARCH 28-30
The Point-of-Purchase Advertising Institute's Marketplace '98 trade show will be held at McCormick Place, open daily 10 a.m. to 5 p.m. The POPAI Awards Dinner will be held March 29. For info, call POPAI at (202) 530-3000.

MINNEAPOLIS/APRIL 2
The Advertising Federation of Minnesota will hear trademark and patent lawyer Michael Laskey speak on "Nightmare on Namestreet" at its monthly professional development seminar. The event is at the Holiday Inn Metrodome, beginning at 7:30 p.m. For info, call (612) 339-5470.