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CHICAGO/MAY 4
Integrated marketing specialist Don Schultz will speak on “Branding Bee-to-Bee” at a seminar sponsored by the Chicago chapter of the Business Marketing Association. The event is at the 410 Club, beginning at 8:30 a.m. For info, call (847) 256-3883.
CHICAGO/MAY 5-7
“Customer Management: The New Rules of Marketing” is the topic for the fifth annual Seklemian/Newell Retail Database Marketing Conference. Keynote speakers are Ernest Speranza, senior vice president of advertising and marketing for Toys R Us, and Arthur Middleton Hughes, executive vice president of The Database Marketing Institute.
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