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CHICAGO Porsche North America today selected Cramer-Krasselt in Chicago to handle creative and media duties on its estimated $40 million ad account, the client confirmed.
The other finalists were Interpublic Group’s Carmichael Lynch, the incumbent in Minneapolis, its sister shop The Martin Agency in Richmond, Va., and SS&K here. Consultancy Ark Advisors managed the review process.
“Our decision to go with Cramer-Krasselt was based on seeking new and innovative approaches to marketing our unique products to a difficult-to-reach audience,” said David Pryor, client svp, marketing, in a statement.
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