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NEW YORK The U.S. Postal Service breaks a national campaign this week that stars its own letter carriers, who explain how customers can access postal services without having to visit a post office or stand on line.
The effort, via Interpublic’s Campbell-Ewald in Warren, Mich., includes TV, radio, print and point-of-purchase executions. The USPS spent more than $40 million on ads in 2003 and $5 million through May 2004, per TNS Media Intelligence/CMR.
The letter carriers appearing in the campaign were chosen via a national selection process, with one from each of the Postal Service’s 80 administrative districts nationwide to serve as a local spokesperson.
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