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ATLANTA Boone/Oakley will launch its new advertising campaign for Nascar’s Busch and Craftsman Truck series races during the broadcast of the Daytona 500 on Sunday, the shop said.
The independent Charlotte, N.C., shop has created a 30-second ad for the Busch Series and a 30-second ad for the Craftsman Truck Series. The Busch and Craftsman Truck series attract fewer fans than Nascar’s trademark Nextel Cup series.
Boone/Oakley plans to create two more broadcast ads for each of the two racing series.
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