CHICAGO Northwestern University's business school, Kellogg School of Management, has enlisted Leo Burnett to help market the graduate program in global markets.
"We're delighted to tap into Leo Burnett's dynamic marketing, branding and creative expertise, and we look forward to applying that expertise on many levels," said Kellogg dean Dipak C. Jain in statement. "Given Burnett's global reputation and market knowledge, this relationship will allow us to take our worldwide executive education base to a higher level."
The two entities will explore a number of initiatives to tout the field of strategic marketing and brand building globally, though the exact assignment was not immediately clear. Billings for the account were not disclosed.
Burnett is based in Chicago, and Northwestern is in Evanston, Ill.