Burnett Localizes McDonald's Global Theme

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CHICAGO Bears linebacker Brian Urlacher causes mayhem in Chicago backed by a heavy metal soundtrack in a new television spot for the McDonald’s Owners of Chicagoland and Northwest Indiana.

The spot from Leo Burnett here is the regional organization’s first effort under the “I’m lovin’ it” global theme. In the ad, breaking Nov. 3, Urlacher runs through the streets of Chicago as an altered version of the company’s “I’m Lovin’ It” jingle plays in the background.

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