Burnett Gives Mondera a Regal Theme

Leo Burnett links the global reach of the Internet with Mondera.com’s world of jewelry in its first campaign for the online retailer.
The agency’s print ads play off the company’s name–a combination of the French word “monde,” meaning world, and “era,” connoting a long period of time–by graphically relating bejeweled hands, arms and legs to international landmarks such as the Eiffel Tower and the Pyramids of Giza. All the ads feature the headline, “Wear the world.”