Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO Leo Burnett depicts people treating kid-size crash-test dummies like real children in a new pro bono effort promoting the use of booster seats in cars.
The television spot, being distributed to media outlets this week, shows adults participating in activities they would normally do with children: teaching them to swim or ride a bike, riding on a merry-go-round, tucking them into bed. As the spot closes, a voiceover says, “You wouldn’t treat a crash-test dummy like a child, so why treat a child like a crash-test dummy?”
“When we found out that at least four of five children who should be in booster seats aren’t, we immediately realized that those kids are just statistics waiting to happen,” said Kash Sree, creative director at the Chicago agency, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in