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Has Jeff Manning had one too many brandy milk punches? Is something going bad inside his idea fridge? We ask because the “Got milk?” man is suddenly acting like a loony dot-commer, trying to get Biggs, Calif., to rename itself Got Milk? His offer, designed to coincide with the campaign’s 10th anniversary, is said to include some kind of contribution to the town’s schools and also (could it be true?!) a “Got milk?” museum. But it won’t include cash.

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