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DETROIT Buick on Sept. 19 takes its advertising in a more product-focused direction with spots set to debut during ABC’s telecast of annual the Emmy Awards.
The work from the Troy, Mich., office of Interpublic Group’s McCann Erickson supports two new vehicles—the LaCrosse premium sedan and the Terraza crossover sport van—that the company hopes will breathe new life into a venerable brand that gets high marks for quality, but whose sales have been lagging in recent years.
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