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CHICAGO Having endured months of bad publicity about its Bud.tv venture, Anheuser-Busch is turning to some of the people who help- ed fuel the negativity to aid in the site’s overhaul: bloggers.
“We need to build up more conversation beyond the negative [talk] of, ‘You can’t get in because of age verification,'” said Jim Schumacker, vp, digital entertainment and branded content at A-B. “The more we’re able to converse with bloggers online, the more we’re going to be able to change” the perceptions.
The St.
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