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Walt Disney World has invited three shops to make final presentations for a planned Hispanic marketing initiative involving its Florida theme parks.
Sources identified Bromley, Aguilar & Associates, San Antonio; del Rivero Messianu, Coral Gables, Fla.; and Leo Burnett Hispanic, Chicago, as the three finalists.
Reggie Whitehead, vice president of special markets for Walt Disney World in Lake Buena Vista, Fla., confirmed the review last month. He had not returned calls at press time last week to discuss the cut.
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