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LOS ANGELES Interpublic Group’s Campbell-Ewald this week rolls out a new component to its vegetable- and pilates-touting ad campaign for health advocate Kaiser Permanente, said the agency’s executive creative director.
Just in time for the holidays, the creative will appear in hundreds of groceries’ produce departments. All California Albertson’s and Safeway stores will tag their fresh broccoli with friendly notes introducing both the vegetable and the client’s interactive Web site, said Debbie Karnowski, ecd of the Santa Monica, Calif.,
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