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NEW YORK British Airways has launched an interactive campaign to introduce its Club World Sleeper Service, which is meant to help passengers fall asleep faster and stay that way longer on transatlantic flights.
The interactive push, developed by itraffic in New York, emphasizes the airline’s pre-board and in-flight dining options, bedding upgrades and other enhancements that tout “Non-stop sleep to London.”
One ad, for instance, shows a sleeping passenger and states, “Once again, we’ve caught our competition wide awake.”
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