Briefs

How well do consumers remember M&M’s ads? “When we started out, I thought, ‘What if we ask people and they have no idea? This is going to be a bust,’ ” says BBDO creative director Susan Credle, co-copywriter on an eight-spot campaign currently on air in which people re-enact their favorite M&M spots. Creatives from the New York shop and M&M brand managers spent a week in August traveling by bus from Madison, Wis., to Jackson, Miss.,