ATLANTA J. Walter Thompson has added the Bridgestone Golf advertising account without a review, the agency said.
The previous agency was Fletcher Martin Ewing, an MDC Partners shop in Atlanta.
WPP Group's J. Walter Thompson in Atlanta will develop a national broadcast, print and Internet campaign for the company's Bridgestone and Precept brands of golf balls and equipment. The first work will launch this spring, according to the agency.
Billings were not disclosed, and ad spending by the Atlanta-based company has been inconsistent in the past several years, according to TNS Media Intelligence/CMR. Ad expenditures peaked in 2001 at $6.5 million. The company spent about $300,000 in 2003 and $1.9 million during the first nine months of last year.
Bridgestone Golf is a wholly owned subsidiary of Tokyo-based Bridgestone Sports.