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Kraft Foods has mounted a promotional, TV and print campaign for Breakstone/ Knudsen Cottage Doubles to push two new flavors of the cottage cheese/ fruit combos.
The current ads promotes raspberry and blueberry flavors that can easily be combined with cottage cheese, said Paula Shikany, brand manager for Kraft cottage-cheese products.
Kraft and J. Walter Thompson, Chicago, obtained “station domination” rights for print ads inside the World Trade Center in New York. Station domination means that no other company can advertise anywhere in the WTC during April.
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