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Carin Warner has been on a mission to transform what started as a one-woman public relations operation into a full-service but virtual marketing agency.
With the addition of several new clients, Warner reported the transformation is nearly complete. From her office in Manchester-by- the-Sea, Warner said she has no desire to compete against larger agencies and is still comfortable with a virtual agency network for telecommuters and retainer-based subcontractors.
“I’m finding that there are a lot of senior people who have just had it with agency life for whatever reason,” Warner said.
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