Bread & Circus Ads Return

In its first image campaign in nearly a decade, Bread & Circus Whole Foods Market targets upscale consumers with print ads extolling the benefits of its high-quality, organic food.

Six-person com pany White Rhino Productions, Bur lington, Mass., created the campaign. The initial effort shows a trio of fish packed in ice. One fish bears a label reading, “Our water front docks bring you the best of the catch. Not the rest of the catch.”

Text touts the chain’s waterfront seafood facility in Gloucester, Mass.