Brazil's Outdoor Boom | Adweek Brazil's Outdoor Boom | Adweek
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Brazil's Outdoor Boom

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RIO DE JANEIRO - Outdoor is now the fastest-growing media segment here. According to InterMeios, a media assessment institute, investments in outdoor advertising between January and September 1992 have shown a 51% real growth, with an increase of 2.7% in the medium's share of advertising money.
Copyright Adweek L.P. (1993)