BOSTON -- Brann Worldwide has been hired by Diageo's Guinness ale for relationship marketing chores following a review of undisclosed contenders, according to Andrea Franklin, Brann's evp, chief strategy officer.
The work will consist largely of interactive and CRM chores and there was no incumbent on the business, Franklin said. She would not disclose the budget, which is believed to be in the low- to mid-seven-figures.
Guinness uses BBDO, New York, for its media advertising; the client spent about $10 million on ads last year, according to CMR.
The assignment from Guinness comes on the heels of Brann picking up similar work from the beverage division of Nestle [Adweek.com, July 9].
Brann will handle Guinness out of its headquarters in Wilton, Conn.; the client's domestic operations are located in nearby Stamford. Nestle will be managed from Brann's San Francisco office. Brann is owned by French holding company Havas and operates as a unit of the Boston-based Arnold worldwide network.