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By Glen Fest
DALLAS–Power Computing, a Macintosh clone manufacturer, is in a wait-and-see period on its $15-20 million ad account following last week’s resignation by Bam, Austin, Texas, of the creative portion of the business.
A representative for the Round Rock, Texas-based client said no formal review plans have been made yet but did not rule out discussions with agencies or other marketing vendors.
Sources said the company is keen on upping direct response advertising efforts, especially after adding numerous executives from direct-to-consumer PC giants like Dell Computer Corp.
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