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BOSTON NorthPoint has launched a print, billboard and online campaign touting its 5.2-million-square-foot, mixed-use development that straddles Boston, Cambridge and Somerville, Mass.
The centerpiece of the ads is a sleek, transit-map-style “N” logo created by BrandEquity in Newton, Mass. An effort was made to portray NorthPoint as a destination that connects people and community, said Ted Selame, president of BrandEquity. Executions also depict potential future uses of the site.
The ads were created by Adams Design in Boston, with Brenda Adams and Shelby Hypes handling art and copy, respectively.
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