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NEW YORK Two client projects have blossomed into ongoing relationships for BrandBuzz, the multi-disciplinary subsidiary of WPP Group’s Young & Rubicam.
Infinity Broadcasting, a division of Viacom in New York, has asked the New York agency to work on “corporate rebranding” and creative assignments for various Infinity radio stations, said John Partilla, CEO of BrandBuzz. Separately, the shop was tapped to help develop a new retail location for Blinde Design and create ads to drive traffic into the store, Partilla said.
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