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LOS ANGELES-Moss killer, slug bait and fertilizer don’t seem to be products that cry out for offbeat ads.
But that didn’t stop Borders, Perrin & Norrander from spicing up its first work for Lilly Miller’s garden products.
Simply constructed, each of three outdoor ads positions a headline and product shot side by side on a light green background. “Grass hasn’t been this good since the ’60s,” jokes the ad for Ultragreen lawn food. “Short. Green.
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