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Client Vows to Make ‘Every Transaction More Valuable’ in Ads
BOSTON–Bozell Kamstra has created a $4.5 million launch campaign backing eFunds, a startup providing electronic payment services to businesses nationwide.
The print campaign is tagged “Make every transaction more valuable” and targets chief executive, financial, information and other high-level officers in banking, retail and e-commerce corporations. eFunds’ parent, Deluxe Corp., St. Paul, Minn., is a leading printer of checks and a longtime Bozell Kamstra client. Deluxe chose the agency’s Danvers, Mass.,
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