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NEW YORK Starting this week, retired heavyweight boxer Lennox Lewis will star in a 30-second spot for Red Stripe beer via Omnicom’s BBDO, and in the first of what could be a series of Web shorts.
The “Red Stripe Ambassador,” donning boxing gloves and shorts, invites viewers to watch him fight Lewis in a “friendly bout.” As Lewis, who has Jamaican roots, pounds the stuffing out of a punching bag, the Ambassador cancels the fight and sends viewers to RedStripeBeer.com
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