LOS ANGELES Land Rover North America has shuffled its marketing ranks, the company said today.
The Irvine, Calif., automaker has named Natalie Bow advertising and media manager and Pete Wendy relationship marketing manager. Both report to Andrew Polsinelli, general manager of marketing communications for Land Rover North America.
Bow, 28, has been with Land Rover since November 2000. She previously held the title of relationship marketing manager. In her new role, she will be responsible for brand advertising, media plans and developing integrated launch campaigns for new Land Rover vehicles. She replaces Lindel Smith, who was appointed franchise development manager for Aston Martin Jaguar Land Rover North America.
Prior to joining Land Rover, Bow held positions at Ogilvy & Mather in New York and Nissan North America in Torrance, Calif.
Wendy, 46, returns to Land Rover's marketing department after serving as retailer affairs manager for Aston Martin Jaguar Land Rover North America in Irvine, where he was responsible for product placement in film and TV. Prior to that, he was manager of shows, events and exhibits for Land Rover North America. In his new position, Wendy will be responsible for direct marketing, including efforts tied to the Land Rover ownership experience.
Young & Rubicam in Irvine handles Land Rover advertising and no changes to the agency relationship are expected, a client representative said. Land Rover spent $65 million on ads in 2003, according to Nielsen Monitor-Plus.