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NEW YORK Boston.com, the online arm of The Boston Globe, New England’s largest daily newspaper, has partnered with Inform Technologies.
Boston.com was one of 16 publishers, including Conde Nast’s business magazine Portfolio and Newsweek, to sign on last week with the search-related technology company.
Inform helps publishers organize information across content in order to make search results more relevant. Each article is identified by topic, industry, organization, person, place, and product by a process called meta tagging.
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