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The Digital Edge, Mediaedge:cia’s interactive communications division, has named Jennifer Borenstein associate director of strategy and insights. Borenstein, who will be based in New York and will report to Gregory Rogers, director of insights and aAnalytics, will analyze data and consumer research to help guide campaign strategy. She will also work with Mediaedge:cia’s direct unit, Wunderman Media, and Outrider search marketing group to provide clients with an integrated lead generation approach to campaign planning and reporting.
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