Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
ATLANTA PriceMcNabb launches its first campaign for Bojangles Restaurants tonight.
According to agency executive creative director Alon Shoval, the work centers on the taste of the chain’s fried chicken and biscuits through the perception of its most fanatical customers. “We focus on true ‘Bojangles moments’ where people crave Bojangles and what they do to express that craving,” he said.
Five TV commercials from the Charlotte, N.C., shop will air on network and cable channels throughout North and South Carolina.
One
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in