The Recreational Boating & Fishing Foundation has named three finalists in the review for its inaugural advertising account, worth $36 million over the next five years.
Atlanta's Austin Kelley Advertising, Loeffler Ketchum Mountjoy, Charlotte, N.C., and The Richards Group, Dallas, have advanced.
Long Haymes Carr, Winston-Salem, N.C., and Carmichael Lynch and Martin/Williams, both Minneapolis, had been semifinalists.
Pile and Co., the Boston consultancy, is conducting the search.
The Alexandria, Va.-based group is seeking a shop to promote recreational angling and water sports. Its aim is to increase public awareness of the need to conserve and protect the nation's aquatic resources.