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Zimmerman Gets Feet Wet With Monterey
ATLANTA–The Zimmerman Agency of Tallahassee, Fla., has jumped into the lucrative waters of marine marketing by landing the Monterey Boats aadvertising account, valued a $1 million annually.
The new client represents the agency’s first foray into the boating industry. Representatives of the Archer, Fla.-based boat builder said that was an advantage in Zimmerman’s pitch.
“The fact that Zimmerman did not have previous boating experience was a plus in our eyes,” said Lou Vasquez, marketing director for Monterey.
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