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ATLANTA After a review that began with a dozen shops, Blue Sky has retained the creative portion of the Atlanta Braves advertising account, the team said.
“It was clear that Atlanta has some tremendous creative talent, but we felt one agency had all the right ingredients for us,” said Derek Schiller, senior vice president of sales and marketing for the franchise.
The independent Atlanta shop has been creating the Major League Baseball team’s advertising for the past year, after the Braves awarded the account to the agency without a review.
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