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The American Association of Blood Banks is tired of asking nicely. The organization is out for blood, the younger the better.
According to Sara Foer, director of public relations and communications for the AABB, “Gen Xers donate less blood than any other demographic segment, and we need to get their attention.”
The Bethesda, Md., nonprofit group hired The Martin Agency in Richmond, Va., toproduce a campaign that would speak to the potential donors in their own language.
Two 30-second television spots created by Joe Alexander feature a trio of no-nonsense nurses looking for blood.
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