New York-based home improvement site
OurHouse.com launched last week, providing consumers with products, services and how-to-information. OurHouse.com has a strategic partnership with ACE Hardware, the national chain of stores, and will kick off a branding campaign on Jan. 1, with national print, broadcast and online. OurHouse.com also will have a title sponsorship of the ABC-televised Florida Citrus Bowl on New Year's Day. The effort was developed by San Francisco-based agency Black Rocket.
Post-Newsweek Stations, the broadcast subsidiary of the Washington Post, and Internet Broadcasting Systems have agreed to jointly develop Web sites for six Post-Newsweek stations. IBS, New York, is leading the convergence of local television news and the Internet through its national network of more than 40 local Web channels. Post-Newsweek Stations, Washington, will invest $10 million cash in IBS in return for an 11 percent equity interest in the company