Birch Blasts SBC Over Small Biz

Birch Telecom takes an aggressive approach to present itself as a company that’s more attentive to small businesses than its larger competitors in a campaign from Sullivan Higdon & Sink.

The effort, which includes the Kansas City, Mo., company’s first foray into TV, directly criticizes SBC’s Southwestern Bell as it depicts a Birch Telecom representative, a small business owner and Birch’s mascot dog hounding SBC executives over their treatment of small businesses.

“We wanted to demonstrate that Birch is on the side of small business,” said John January, an associate creative director at SHS.