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DALLAS Bimbo Bakeries USA said it is reviving a video game promotion that last year boosted sales of its Marinela brand Gansito Snack Cakes.
In a campaign led by Legion Advertising of Arlington, Texas, Marinela is including a “Gan-CD Sports” compact disc in every 10-count package of Gansito Snack Cakes and 12-count packages of Barritas Marinela.
The game features brand mascot Gansito (little goose) on a sports adventure that involves activities such as bicycling, swimming, kayaking and long-distance running.
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