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A new form of advertising is invading America’s airports: Attached to billboards, a seven-by-four-inch box from adAlive allows users of personal digital assistants to synch with the Net and access e-mail, city guides and advertiser-supplied information.
The free service launches Monday at New York’s JFK Airport.
“PDA owners can walk up to adAlive billboards, point their device’s infrared port at the device and synch with the Net,” said D.P. Singh, executive vp of the Waltham, Mass.-based company.
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