Tom Ungar of the Ungar Group wanted to find a unique way to do his job and get some attention for his client, Newell/Rubbermaid, at this year's National Hardware and Building Products Exposition in Chicago.
His plan was to erect a sort of living ad for a billboard just outside McCormick Place, where the show was held last week.
"We wanted a person up there, yelling out the booth number, Ungar said.
The owner of the restaurant below the billboard, Ungar said, squashed this idea and complained to City Hall. "They thought it would take away from their world-class ambience," Ungar said. He put his sarcasm into Plan B, hoisting a larger-than-life mannequin onto the billboard—with a muzzle around its mouth and the booth number in its hands.
"A local ordinance has silenced our talking mannequin," the billboard read. "Please remember our booth number anyway."