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BigBad Upgrades LoJack's Web Site

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BOSTON BigBad this week unveiled a revamped Web site for LoJack (www.lojack.com). The site includes stories of real people who recovered their stolen cars thanks to the LoJack system.

The site was redesigned by the Boston-based independent i-shop to be more user friendly and better communicate product benefits to specific target audiences: consumers, investors, dealers, business owners and law-enforcement officials. "The site's architecture allows our various constituents to quickly retrieve data that is of the most interest to them," said Donna Driscoll, vice president of global marketing at LoJack.

BigBad collaborated with PixelMedia in Portsmouth, N.H., which oversaw the site's technical development. Interpublic Group's Hill, Holliday, Connors, Cosmopulos in Boston handles the client's ad account, fashioning TV, radio and print tagged "Keep it close."