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Montgomery Stire & Partners is using celebrity chef Emeril Lagasse to spice up New Orleans’ latest tourism advertising campaign.
MS&P will roll out the first phase of the annual $3.9 million campaign for New Orleans Tourism Marketing Corp. next month. In the 30-second television spot, which is supported by print work, Lagasse urges leisure travelers to toss out the holiday fruitcake in favor of a New Orleans-style Christmas.
“Our goal is to fill up the convention lulls in New Orleans,” said Chimene Connor, account executive at MS&P in New Orleans.
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