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ATLANTA Barkley Evergreen & Partners subsidiary Eighth & Means has resigned its Atlanta Bread Co. account, the agency said.
Billings were not disclosed, but it was the Atlanta shop’s largest single account, said Mike Bevil, vice president and executive creative director of the agency.
“We just didn’t see it as a long-term, financially sound relationship for us,” Bevil said. “Their needs were growing, but their budget wasn’t.”
According to TNS Media Intelligence/CMR, the company spent $585,000 on advertising last year and $320,000 through the first six months of this year.
Although
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