Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Local Staffing Proposal Leads to Win; Media Remains Up in the Air
CHICAGO – Barkley Evergreen & Partners’ retail experience and unique staffing proposal landed the agency creative duties on Paramount Parks’ $10-15 million advertising account, company officials said.
“From the very start of our discussions, we felt they did a fantastic job at building brands while driving retail,” said Rob Collins, Paramount’s vice president of advertising.
The Charlotte, N.C.-based amusement park operator awarded BE&P the creative account after a review that included McConnaughy Stein Schmidt Brown in Chicago; Fahlgren in Dublin, Ohio; Austin Kelley Advertising in Atlanta; and Price/McNabb in Charlotte.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in