Ben & Jerry's Sees Semifinalists

Officials heading up the review for Ben & Jerry’s $5-10 million ad account met with semifinalists last week, sources said.

Teams from four agencies toured the ice cream maker’s factory in South Burlington, Vt. Walt Freese, the client’s chief marketing officer, then led a question-and-answer session.

According to search consultant Leslie Winthrop of New York’s AAR Group, the following shops participated: Cliff Freeman and Partners and IPG’s Bozell, both of New York; Maxxcom’s Crispin Porter + Bogusky in Miami; and roster shop Fitch, a Cordiant Communications agency in Ann Arbor, Mich.