Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BellSouth was not able to pull off a merger with Sprint last week, but executives acknowledged a plan to combine one segment of their advertising account.
New York’s Merkley Newman Harty and WestWayne here, which split a variety of BellSouth accounts and share corporate branding duties, will face off for the latter portion of the business, estimated at $21 million.
“There is a corporate consolidation of the account under way,” confirmed Deb Spicer, BellSouth’s director of communications.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in